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What do you get when you mix a legendary business mogul and a major sporting event? You get a memorable Super Bowl ad featuring none other than Martha Stewart! This year, the 83-year-old culinary queen and lifestyle expert showed off her surprising breakdancing skills in a pregame commercial for Skechers. If you missed it, don’t worry; we have all the details about her iconic performance and the reactions it garnered.
In the Skechers ad, which aired just before the Super Bowl kickoff, Martha Stewart exuded energy and charisma as she confidently proclaimed, "drop a beat". This playful invitation was followed by an unexpected display of breakdancing moves that had fans and viewers alike marveling at her agility. Stewart ended her fun dance routine with the catchy phrase, "And that’s how you glide," seamlessly tying in the functionality of the Skechers Hands Free Slip-ins she was showcasing.
But Stewart wasn't the only star of the spot. The commercial also featured Kansas City Chiefs head coach Andy Reid, who humorously illustrated the benefits of Skechers' innovative shoes, suggesting that not having to tie his laces allowed him to pursue other talents—such as hand modeling. It’s a delightful 30-second comedic masterpiece that highlights not just the shoes but the playful personalities of its stars.
This marks the 12th appearance of Skechers in the Super Bowl ad lineup, and for Reid, it was his debut with the footwear brand. Skechers has previously featured a range of celebrities, including Snoop Dogg and Mark Cuban, and this year's campaign is continuing that trend of star power. Given the brand's longstanding presence during the Super Bowl, it’s clear that they understand how to blend humor and celebrity to create memorable ads.
Fans took to social media to share their reactions, many expressing disbelief at Stewart’s dance moves. While some joked about the possibility of AI being involved in her performance due to its impressive quality, others genuinely praised her for breaking age stereotypes and showing that fun knows no age limits. The consensus? Martha Stewart may be 83, but she can still dance her way into the hearts of millions.
Stewart's return to the Super Bowl this year is not her first rodeo. She also appeared in a conspiracy-themed ad for Uber Eats, which featured fellow celebrities like Matthew McConaughey and Charli XCX. This layering of celebrity appearances shows just how relevant and multifaceted Stewart's brand remains, crossing over into different realms of entertainment.
As we celebrate Martha Stewart’s incredible dance moves and her willingness to step out of her comfort zone, it’s clear that she is not only a savvy businesswoman but also a cultural icon who continues to inspire. Whether you’re a fan of her cooking, her lifestyle tips, or her newfound dance skills, Stewart’s Super Bowl ad has certainly left a lasting impression. So, the next time you think about comfort and style in footwear, remember that you can glide just like Martha.
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