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Is Carl's Jr. making a sensational comeback with its bikini model ads? The iconic fast-food chain has decided to bring back its famous bikini-clad advertisements for the upcoming Super Bowl, igniting nostalgia and excitement among fans.
After an eight-year hiatus from this bold advertising style, Carl's Jr. is ready to embrace its roots with a modern twist. This year’s campaign features TikTok influencer Alix Earle, known for her vibrant personality and relatable content. Earle, who is currently dating Miami Dolphins player Braxton Berrios, was thrilled to be part of this nostalgic yet contemporary advertising approach.
In an interview, Earle described her experience filming the commercial as "mind-blowing". The ad was shot on a Hollywood set reminiscent of Wistera Lane from the hit show "Desperate Housewives". This iconic setting added to the fun atmosphere during the shoot. Earle elaborated that she views her participation in the commercial as a fresh take on the chain's storied advertising history, which previously featured famous personalities like Paris Hilton, Kim Kardashian, and Kate Upton.
"I think it's a great brand, and they have great burgers – especially the Hangover Burger,” she exclaimed. Earle portrays a carefree character in the ad, walking through a neighborhood post-party, embodying the laid-back vibe that resonates with Carl's Jr.'s target audience. "Let's be real. Everyone's going to be a hot mess after the big game," she quipped, effectively setting the stage for the launch of the Hangover Burger.
The Hangover Burger is advertised as a hearty solution to post-party cravings, featuring delicious ingredients such as charbroiled beef, double bacon, egg, hash browns, cheese, and a savory sauce. Alix Earle took to social media to express her love for the burger, showcasing it as the perfect remedy for a night of indulgence.
In an exciting promotion, Carl's Jr. will give away free Hangover Burgers to app users who are part of the rewards program on February 10, the day after the Super Bowl. This strategy not only aims to drive app downloads but also allows fans to enjoy their newest creation without spending a dime.
Executives at Carl's Jr. praised Earle for her "unapologetic and bold style" which aligns perfectly with their brand ethos. They emphasized that Earle’s representation of both the glamorous and messy moments of life embodies the essence of Carl's Jr.’s advertising philosophy.
As the new advertisement debuted on platforms like YouTube, it received an overwhelmingly positive response. Many viewers expressed their delight at the return to the chain's signature advertising style reminiscent of the '90s. Comments such as "It feels like the 90s again!" and "A commercial with a hot girl talking about hangovers and burgers!" reflect the audience's appreciation for this nostalgic revival.
After pivoting away from bikini models in 2017 towards promoting food quality and an all-American image, the decision to reintegrate this advertising style marks a significant turn for Carl's Jr. The brand is not just selling burgers; they are bringing back a part of American pop culture that resonates with many. This campaign's return could be seen as a move to attract a younger audience while rekindling memories for older fans.
In conclusion, Carl's Jr.'s decision to revive its bikini model ads for the Super Bowl season is both a strategic marketing move and a nostalgic nod to its roots. With Alix Earle leading the charge, the brand is set to captivate audiences once again, merging fun with flavor in a way that only Carl's Jr. can. Keep an eye on this fast-food giant as they continue to innovate while leaning into the exciting aspects of their history.
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