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Are you ready to embrace your true self as you age? Paulina Porizkova, the stunning Czech model, writer, and now global brand ambassador, is back in the spotlight, and she's bringing a powerful message about aging and beauty with her. Having once been a spokesperson for Estée Lauder in the 80s, she is reclaiming her place at the brand, but this time, she’s stepping into a new, empowering role.
It's a chilly January day, and the radiant Porizkova is on a Zoom call from her cozy home in New York, bundled up with her adorable deaf dog, Ludwig. Despite battling a cold, her effervescent spirit shines through. She’s not just about the glamorous images of her youth; instead, she’s a passionate advocate for women embracing their beauty as they age, making her a perfect match for Estée Lauder’s evolving brand message.
With over a million followers on Instagram, where she candidly discusses the realities of aging, Porizkova’s influence is undeniable. Her new role as a brand ambassador marks a significant shift — she’s not just a pretty face; she’s an advocate for women to feel seen, appreciated, and beautiful at any age. In her own words, she states, "This time around, [Lauder] has contacted me because they like what I’m doing as myself, not just for an image of myself." This sentiment is crucial in today’s beauty landscape, which often focuses on unattainable standards.
One of the most refreshing aspects of Porizkova’s return to Estée Lauder is her firm stance against the term "anti-aging." She believes that beauty is not about fighting age but about celebrating every chapter of life. She recalls a pivotal meeting with the Estée Lauder board where she outlined her vision: "Number one, I will not do anti-aging anything. So if you need that, I’m walking out right now." This assertive declaration underscores her commitment to authenticity and her desire to redefine the industry’s approach to beauty.
As part of her mission, Porizkova is lobbying for changes in product names, such as persuading the brand to rename the Revitalizing Supreme+ Youth Power Moisturizer Creme to reflect a more inclusive message. "I want to change ‘Youth’ to ‘You’ because it’s about embracing who we are, not striving for some youthful ideal," she explains. This commitment to meaningful transformations demonstrates how brands can align with the values of their ambassadors and customers alike.
Yet, Porizkova acknowledges a fine line — she is working with a cosmetic company and recognizes the potential dichotomy. "I can hear the dichotomy: I am empowering women to embrace themselves for who they are…with the aid of a cosmetic company that intends to sell you products. I have to acknowledge that’s what it is." However, her passion for makeup and skincare is palpable. "I freaking love makeup! It’s a sense of play, right? It’s about having fun," she says with enthusiasm. This playful approach encourages women to see beauty as a joyful expression rather than a chore or a battle.
With a commitment to using Estée Lauder products, Porizkova embodies the message she promotes. She’s not just a voice; she’s a living testament to the effectiveness and quality of the products she endorses. Her transparency about her skincare routine, including her genuine love for the products, is refreshing in a world filled with curated perfection.
As she approaches her 60s, Paulina Porizkova stands as a beacon for women everywhere, reminding us all that we remain worthy and beautiful at any age. Her bold, unapologetic approach to beauty and aging is what makes her such a powerful ambassador for Estée Lauder. In a world that often tries to diminish women as they age, Porizkova invites us to celebrate every wrinkle, every laugh line, and every moment of our lives.
So, are you ready to join her movement? Let’s embrace our beauty at every age and redefine what it means to feel like our best selves, not just because of the products we use but because we celebrate who we are becoming.
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